A method of operating a vehicle drive-train during a starting process. The drive-train has a drive mechanism which can couple a continuously-variable power-branched transmission in which a plurality of transmission ratios can be engaged. The transmission ratios can be varied continuously by adjusting a variator, the transmission driving a drive output. A force flow between the drive mechanism and the drive output can be produced by a frictional shifting element by appropriately adjusting the transmission capacity of the shifting element. When a start command is issued, a starting transmission ratio is engaged in the area of the transmission device. During the engagement of the starting transmission ratio the transmission capacity of the frictional shifting element is adjusted to values greater than zero.