A successive approximation AD converter includes a DA converter that converts a higher conversion data greater than an approximate value into an analog higher converted voltage and converts a lower conversion data less than the approximate value into an analog lower converted voltage; a sample-and-hold circuit that samples and holds voltage differences between an input voltage and each of the higher converted voltage and the lower converted voltage; a comparator that outputs a first comparison result indicating whether the input voltage is greater or less than the higher converted voltage and a second comparison result indicating whether the input voltage is greater or less than the lower converted voltage; and an operation unit that changes the approximate value based on the first comparison result and the second comparison result, and changes a next higher conversion data and a next lower conversion data based on the changed approximate value.