A social networking system for deployment within an enterprise and a method for sharing data among a plurality of users of the enterprise-deployed social networking system are provided. The social networking system provides a database including a plurality of data records. Each data record of the plurality of data records includes data relating to one user of the plurality of users. A permission matrix defining, for each user of the plurality of users, first permissions and second permission is also provided. Upon receipt of a request for a first data record of the plurality of data records, a source of the request is identified, and a portion of the first data record accessible to the identified source of the request is determined using the permission matrix. The portion of the first data record is transmitted to the identified source based on the determination.