Invention Grant
- Patent Title: System and method for approximating characteristics of households for targeted advertisement
- Patent Title (中): 用于近似目标广告家庭特征的系统和方法
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Application No.: US14132256Application Date: 2013-12-18
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Publication No.: US09015748B2Publication Date: 2015-04-21
- Inventor: Art Pharn
- Applicant: Abroadcasting Company
- Applicant Address: US CA Huntington Beach
- Assignee: Abroadcasting Company
- Current Assignee: Abroadcasting Company
- Current Assignee Address: US CA Huntington Beach
- Agency: Knobbe, Martens, Olson & Bear, LLP
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N21/466 ; H04H20/10 ; H04H60/66 ; H04N21/25 ; H04N21/266 ; H04N21/2668 ; H04N21/475 ; H04N21/81 ; H04N21/435 ; H04N21/442 ; H04H60/33
Abstract:
During the display of video content to a viewing audience, a system receives feedback information from the viewing audience concerning the displayed video content. At a later time and based on the feedback, the system substitutes portions of a downloaded data stream with different content.
Public/Granted literature
- US20140215503A1 SYSTEM AND METHOD FOR APPROXIMATING CHARACTERISTICS OF HOUSEHOLDS FOR TARGETED ADVERTISEMENT Public/Granted day:2014-07-31
Information query
