Various embodiments related to the generation and provision of media metadata are disclosed. For example, one disclosed embodiment provides a computing device having a logic subsystem configured to execute instructions, and a data holding subsystem comprising instructions stored thereon that are executable by the processor to receive an input of a video and/or audio content item, and to compare the content item to one or more object descriptors each representing an object for locating within the content item to locate instances of one or more of the objects in the content item. The instructions are further executable to generate metadata for each object located in the video content item, and to receive a validating user input related to whether the metadata generated for a selected object is correct.