Formatting rich text data into a JSON array. A parent JSON object can be created within the JSON array. Header information defined as a field of the rich text data can be identified and represented in a root property of the parent JSON object. A plurality of parts of the rich text data can be identified. For each of the plurality of parts of the rich text data, content of the part can be identified. A first respective child JSON object can be inserted into the parent JSON object. The content of the part can be represented in a content property of the respective child JSON object. Header information of the part can be identified and represented in a header property of the respective first child JSON object. The JSON array can be output as a JSON file.