A less than lethal cartridge for a projectile which when fired has a velocity which will not kill an individual struck by the projectile. The less than lethal cartridge has a rim which is deeper or thicker than a rim on a conventional lethal cartridge. The caliber of the cartridge is also selected so that regular lethal ammunition is not available in this caliber. The preferred caliber of the less than lethal cartridge is .490. The less than lethal cartridge contains a polymeric projectile or alternatively, a sealed filled polymeric pouch containing shot therein.