An improved variable pitch oarlock of a rowing shell, including a gate for securing an oar, which is adapted to swivel about a vertical pin of a rigger of the rowing shell. The improvement residing in the inclusion of horizontal pivot means adapted to vary the horizontal angular displacement of the gate as it swivels about the vertical pin. In operation, the pitch of the oar blade can be correspondingly varied and accurately determined during all phases of the rowing stroke. The horizontal pin also provides the mounting for force sensors; ensuring horizontal and/or vertical forces can be measured. Also claimed is a method of coaching or training rowing crew(s), utilizing the variable pitch oarlock as herein described, wherein force, angle and depth measurements are taken and analyzed.