An ink jet ink set, at least has a cyan ink, a magenta ink, and a yellow ink, in which the cyan ink contains at least either one of C.I. Acid Blue 9 or C.I. Direct Blue 199, the magenta ink contains at least either one of C.I. Acid Red 249 or C.I. Reactive Red 141, the yellow ink contains at least either one of C.I. Direct Yellow 86 or C.I. Direct Yellow 132, and the cyan ink, the magenta ink, and the yellow ink all contain an alkylene oxide adduct of acetylene glycol having 12 or more carbon atoms in the main chain, acetylene glycol having 10 or more carbon atoms in the main chain, and polyoxy alkylene alkyl ether.