An application control changes a first image displayed with a plurality of pixels composing the entirety or a part of a display section to an image in the first gray level displayed with the plurality of pixels, and thereafter display a second image displayed with the plurality of pixels. Also, the application control device controls an application device such that the numbers of application of the first voltage and the second voltage to each of the plurality of pixels are equal to each other from a state in which each of the plurality of pixels lastly assumes the first gray level before the first image is displayed until a state in which each of the plurality of pixels first assumes the first gray level after the first image is displayed.