An electronic apparatus includes an exposure difference value calculator that calculates an exposure difference between a flash turned-off image and a flash turned-on image, a flash mixture ratio calculator that calculates first flash mixture ratio in blocks, a subject area selector that selects a block having maximum first flash mixture ratio and selects an area including the selected block and a block having first flash mixture ratio ranging between the maximum value and a threshold value, a flash light color balance calculator that calculates color balance of the selected area from the flash turned-on image, a flash mixture ratio correction unit that calculates second flash mixture ratio by multiplying the first flash mixture ratio by a coefficient, and a white balance gain calculator that calculates white balance gain in the blocks based on the second flash mixture ratio, the calculated color balance, and a color balance of normal light.