An embodiment of the present invention provides an electrophoretic display device, comprising: a first substrate and a second substrate, wherein electrophoretic liquid is filled between the first substrate and the second substrate; at an inner surface of the second substrate, there are formed with a plurality of cavities, each of the cavities accommodating one full-color display ball therein; at least two magnetic elements are disposed on the inner surface of the cavity, and one magnetic element is disposed at each of two poles of the full-color display ball. The electrophoretic display device provided by the embodiment of the present invention can achieve better color display.