Service providers can reduce multiple overlay networks by creating multiple logical service networks (LSNs) on the same physical or optical fiber network through use of an embodiment of the invention. The LSNs are established by the service provider and can be characterized by traffic type, bandwidth, delay, hop count, guaranteed information rates, and/or restoration priorities. Once established, the LSNs allow the service provider to deliver a variety of services to customers depending on a variety of factors, for example, a customer's traffic specifications. Different traffic specifications are serviced on different LSNs depending on each LSN's characteristics. Such LSNs, once built within a broadband network, can be customized and have its services sold to multiple customers.