The present invention provides a system, method, and apparatus for managing the calling-party identification information offered to called parties. Accordingly, a caller can designate the Caller ID information to the called party based on the context of the call (e.g. the role of the caller) rather than the terminal used. Typically the calling party does this by selecting which of multiple values they wish to have sent with the call request. It is beneficial to implement such a mechanism in a secure manner—the ability to employ a different calling-number or calling-name ID should be restricted to properly-authorized and authenticated persons—in order to ensure the quality of this information. Accordingly, preferred embodiments include an authentication mechanism for verifying the calling party information is authentic.