A three-dimensional measurement apparatus includes a model holding unit configured to hold a three-dimensional shape model of a measurement object and a determination unit configured to determine a distance measurement region on the measurement object based on information indicating a three-dimensional shape of the measurement object. The measurement object is irradiated with a predetermined illumination pattern by an illumination unit. An image of the measurement object is sensed while the illumination unit irradiates the measurement object. Distance information indicating a distance from the image sensing unit to the measurement object is calculated based on region corresponding to the distance measurement region within the sensed image. A position and orientation of the measurement object is calculated based on the distance information and the three-dimensional shape model.