Embodiments of the disclosure relate generally to systems and methods for customizing the service for a mobile device via near field communication (NFC). A mobile device may comprise an activation application operable to complete a provisioning process on the mobile device to enable the device for service. The activation application may require provisioning data to be input by a user or operator of the mobile device, where provisioning data may comprise service provider information, service preference information, branding information, technical parameters, user credentials, and/or other parameters needed to customize service enablement of the mobile device, and may be communicated to the mobile device via near field communication.