A method, system and program product for brokering advertising of products and services in a virtual world. The method includes accepting subscriptions from advertisers willing to pay for advertising products and services on a persona associated with a virtual space belonging to a virtual world user, creating a user profile based on specified likes/dislikes and establishing whether a user is willing to display advertising on their persona in the virtual world in exchange for receiving a benefit. Further, the method includes displaying advertisements on the persona, such that, the one or more advertisements displayed on the persona dynamically changes based on a viewing user viewing the persona of the advertising user, the one or more advertisements displayed to the viewing user being based on a viewing user profile, such that, the advertisements displayed on the persona varies simultaneously in real time mode from one viewing user to another.