The described systems and methods are directed at persisting data between web pages. A server receives object-related data associated with a first web page and a request for posting to a second web page from a client. The object-related data includes information about the objects in the first web page. Instances of the objects associated with the first web page are reconstructed based, at least in part, on the object-related data. The server generates rendering data of the second web page based, at least in part, on the reconstructed object instances. In this manner, the object-related data is allowed to persist from the first web page to the second web page.