Methods and apparatus for the delivery of digital content in a network. In one embodiment, the digital content comprises internet content received from an Internet host server in a first container format, and converted to a second container format at a headend entity of a cable television or satellite network. The headend entity transmits the re-containerized content to one or more consumer devices, and acts as a gateway device between the consumer devices and various internet content sources. Delivery of internet content from the gateway device can be via broadcast, nPVR, DVR and/or VOD delivery mechanisms. The internet content gateway device is adapted to request, receive and process the internet content. Requests for internet content may be made from either a CPE or the gateway device itself according to one or more rules. The content may also be selectively transcoded before re-encapsulation based on the consumer device capabilities.