A mechanism for transferring a flexible sheet material (202) from a first substrate (203) to a second substrate (204) is disclosed, the mechanism having a head rotatable and translatable relative to the first and second substrates, the head (201) comprising a cylindrical curved portion (205) having an outer face (207) across which are provided openings (206) configured to apply air pressure to sheet material (202) contacting the outer surface (207) such that the head (201) is adapted to transfer the sheet material (202) from the first substrate (203) to the second substrate (204) by a combination of rotation and translation of the head (201).