Techniques are provided to facilitate offloading of mobile entities from a serving network entity. For example, there is provided a location-based method that involves, in response to a load of the requesting entity exceeding a load threshold, identifying candidate network entities to which to offload a user equipment (UE), each of the candidate network entities being in sleep mode. The method may involve determining coverage and location information for the candidate network entities, and determining location information for the UE. The method may involve selecting a given network entity to turn ON based at least in part on the coverage information and the location information. The method may involve sending an ON-request message to the at least one selected network entity, the ON-request message including a timer that can be used to deactivate the selected network entity in case it is not useful in offloading the serving network entity.