Invention Grant
US09031857B2 Generating customized marketing messages at the customer level based on biometric data
有权
根据生物识别数据在客户层面生成定制营销信息
- Patent Title: Generating customized marketing messages at the customer level based on biometric data
- Patent Title (中): 根据生物识别数据在客户层面生成定制营销信息
-
Application No.: US11743982Application Date: 2007-05-03
-
Publication No.: US09031857B2Publication Date: 2015-05-12
- Inventor: Robert Lee Angell , James R. Kraemer
- Applicant: Robert Lee Angell , James R. Kraemer
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agency: Yee & Associates, P.C.
- Agent John R. Pivnichny
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02
Abstract:
A computer implemented method, apparatus, and computer usable program code for customizing digital media marketing messages using biometric data. In one embodiment, data is received from a set of biometric devices associated with a retail facility to form the biometric data. The biometric data is associated with a given customer. The biometric data is processed to form dynamic data. The dynamic data is analyzed using a data model to identify personalize marketing message criteria for the customer. A customized marketing message is generated using the personalized marketing message criteria.
Public/Granted literature
Information query
