The present invention is to provide an advertisement delivery target identifying apparatus, an advertisement delivery apparatus, an advertisement delivery target identifying method, an advertisement delivery method, a program, and a recording medium that allow an advertisement effect to be increased by identifying an advertisement delivery target.An advertisement delivery target identifying apparatus includes: an image acquiring unit of acquiring an image of a person present within and outside of a visible range of an advertisement; an expected moving range calculating unit of calculating an expected moving range in future of the person from the image; a score calculating unit of calculating a score based on a relationship between the visible range of an advertisement and the calculated expected moving range; and an advertisement delivery target identifying unit of identifying a person to be a target of an advertisement to be delivered based on the calculated score.