Invention Grant
- Patent Title: Technologies for encouraging search engine switching based on behavior patterns
- Patent Title (中): 基于行为模式鼓励搜索引擎切换的技术
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Application No.: US13465934Application Date: 2012-05-07
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Publication No.: US09031885B2Publication Date: 2015-05-12
- Inventor: Allison P. Heath , Ryen William White , Christopher J. C. Burges , Eric David Brill , Robert L. Rounthwaite
- Applicant: Allison P. Heath , Ryen William White , Christopher J. C. Burges , Eric David Brill , Robert L. Rounthwaite
- Applicant Address: US WA Redmond
- Assignee: Microsoft Technology Licensing, LLC
- Current Assignee: Microsoft Technology Licensing, LLC
- Current Assignee Address: US WA Redmond
- Agent Steve Wight; Judy Yee; Micky Minhas
- Main IPC: G06F15/18
- IPC: G06F15/18 ; G06F17/40 ; G06F17/18 ; G06F17/30

Abstract:
Aspects of the subject matter described herein relate to predicting and using search engine switching behavior. In aspects, switching components receive a representation of user interactions with at least one browser. The switching components derive information from the representation that is useful in predicting whether a user will switch search engines. The derived information and information about a user's current interaction with a browser is then used by a switch predictor to predict whether the user will switch search engines. This prediction may be used in a variety of ways examples of which are given herein.
Public/Granted literature
- US20120271811A1 PREDICTING AND USING SEARCH ENGINE SWITCHING BEHAVIOR Public/Granted day:2012-10-25
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