Various embodiments of systems and methods for enhancing consumer engagement using advanced communication exchange services are described herein. The method involves receiving by a consumer device an address book entry from an enterprise device. The consumer device is enabled with enhanced address book capability provided by any advanced communication exchange systems. Further, in an aspect, the received address book entry is activated to enable the enterprise device to push business information to the consumer device. In another aspect, selecting the address book entry invokes the advanced communication services supported by the enterprise device. By accessing one or more of the advanced communication services, business information from the enterprise device is received via the selected communication exchange service. In an aspect, the received business information is customized based on online presence information of the consumer device.