Systems and methods for reducing power consumption of a device utilized to measure affective response to content by overriding selections of a mode-selector. The mode-selector receives tags corresponding to segments of content. The mode-selector selects, based on the tags, modes for operating the device to measure affective response to the segments. A threshold module receives measurements of the user's state, taken by a sensor, and indicates whether a predefined threshold is reached by the measurements. If reached, the device is operated according to a first mode to measure the affective response. Otherwise, the device is operated according to a second mode to measure the affective response. The power consumption of the device when operating in the second mode is significantly lower than the power consumption of the device when operating in the first mode.