Systems and methods for providing a manufacturer portal are disclosed. More specifically, in one embodiment a content distribution system, as a central location for user generated content may also provide manufacturers with a portal to monitor, and participate in, the process of content generation and distribution. This portal may provide the manufacturers with the ability to: view generated content related to that manufacturer and to filter this user generated content utilizing a wide variety of criteria and to generate content which may be responsive to presented generated content. Content generated by a manufacturer through their portal may subsequently be incorporated into one or more retailer's site utilizing the content distribution system.