For a free falling well tool sub having one or more pipe bore centering cages, a collapsible material cone secured inside of the centering cage half length with the cone base opening in the downhole direction restricts the rate of pipe bore fluid flow past the cone and thereby restricts the descent rate of the tool. The rate of descent may be regulated with fluid flow by-pass apertures in the sub. A collapsible material cone in a bore centering cage having a base opening in the up-hole direction may be used as piston to drive the tool sub along horizontal segments of a deviated well bore. Both cones may be used separately or together.