An image forming apparatus includes a toner carrying member for carrying a toner; an image carrying member on which a toner image is formed with the toner; and a plurality of divided electrode portions provided at a position in which the electrode portions oppose the toner carrying member via the image carrying member interposed therebetween. The electrode portions are supplied with a voltage on the basis of image information to move the toner between the toner carrying member and the image carrying member thereby to form the toner image. The electrode portions includes a first electrode portion for forming an image portion and a second electrode portion, adjacent to the first electrode portion, for forming a non-image portion. The image forming apparatus further includes a controller for variably controlling at least one of potential differences |Vp−Vt| and |Vt−V0| depending on the image information, where a potential of the toner carrying member is Vt, a potential of the first electrode portion is Vp and a potential of the second electrode portion is V0.