A customized consumer advertisement module and process are provided for inserting a user selected object into a user selected category of program. The user stores model objects locally at the user site, or communicates the model objects to a remotely located broadcaster for storage at a broadcaster site. The user selects categories of programs in which the model objects, or portions thereof, will be inserted. The customized consumer advertisement module inserts the model objects, or portions thereof, into the selected categories of programs.