The amusement ride 1 comprises a track 2 and a vehicle 3 being moveable along the track 2 at a velocity v. Within the vehicle 3 a video camera 4 is installed. The video camera 4 takes a video film of the face of a passenger received within the vehicle 3 during a ride. A sender 5 transmits the data 6 to a facial expression recognition system 7. The result 10 of the process carried out by facial expression recognition system 7 may be downloaded from a server 11 by a client 13.