A method, system, and apparatus are provided for interactively playing with a printed image. A printed image resembling a game board, book, or picture, is provided. The printed image includes a registration area and a plurality of feedback areas in which an indicator color is printed at a predetermined level, e.g. percentage of area. A figurine is provided that includes a light source and light sensor. The light source and light sensor are placed in proximity to the designated areas in the image to sense the level of the indicator color printed therein and an associated output is provided. The registration area is useable to identify a predefined template associated with the image to allow feedback of the figurine with a plurality of different printed images. The figurine can include an ultraviolet light source to activate graphics printed in the image with photochromic ink.