A lens holder driving device includes a lens holder in which a lens assembly is mounted, a driving coil fixed to the lens holder at outside circumference thereof, an outer yoke including an outer hollow cylindrical portion and an ring-shaped end portion disposed an upper end of the outer hollow cylindrical portion, a magnet disposed to an inner wall surface of the outer hollow cylindrical portion so as to be opposite to the driving coil, an elastic member supporting the lens holder in a direction of an optical axis shiftably, and a base disposed at a lower side of the lens holder. The lens holder driving device includes a contact area reduction arrangement reducing a contact area between the ring-shaped end portion of the outer yoke and an upper end portion of the lens holder.