A method for retrofitting a branding framework into a mobile communication device is provided. The Method comprises the mobile communication device wirelessly receiving update instructions. In response to executing the update instructions, reducing the amount of memory in the mobile communication device allocated to a system memory partition. The method further comprises in response to executing the update instructions, reducing the amount of memory allocated to a user memory partition. The method further comprises determining the memory of the mobile communication device to allocate to create a carrier memory partition on the mobile communication device. The method further comprises installing a branding framework application into the system memory partition, wherein the branding framework application is configured to change the mobile communication device from a current brand to a different brand, wherein some information related to the current brand of the mobile communication device is stored in the carrier partition.