- Patent Title: Defining marketing strategies through derived E-commerce patterns
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Application No.: US12907680Application Date: 2010-10-19
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Publication No.: US09043220B2Publication Date: 2015-05-26
- Inventor: George T. Jacob Sushil , Kalapriya Kannan
- Applicant: George T. Jacob Sushil , Kalapriya Kannan
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agent Stephen R. Tkacs; Stephen J. Walder, Jr.; William J. Stack
- Main IPC: G06Q10/00
- IPC: G06Q10/00 ; G06Q30/02
Abstract:
A mechanism, in a data processing system, is provided for defining marketing strategies. The mechanism dynamically obtains information related to customer interactions associated with a plurality of customers, analyzes the information to identify patterns, selects patterns to define a marketing strategy for a marketer, and defines a marketing strategy based on the selected patterns.
Public/Granted literature
- US20120095770A1 Defining Marketing Strategies Through Derived E-Commerce Patterns Public/Granted day:2012-04-19
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