Invention Grant
US09043830B2 Adlite rich media solutions without presentation requiring use of a video player
有权
Adlite富媒体解决方案，无需使用视频播放器
- Patent Title: Adlite rich media solutions without presentation requiring use of a video player
- Patent Title (中): Adlite富媒体解决方案，无需使用视频播放器
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Application No.: US13186347Application Date: 2011-07-19
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Publication No.: US09043830B2Publication Date: 2015-05-26
- Inventor: Suhas Sadanandan , Sudharsan Vasudevan , Sudha Mahajan
- Applicant: Suhas Sadanandan , Sudharsan Vasudevan , Sudha Mahajan
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Mauriel Kapouytian Woods LLP
- Agent Lana Akopyan; James Woods
- Main IPC: H04N21/81
- IPC: H04N21/81 ; H04N21/2343 ; H04N21/44 ; H04N21/262 ; G06Q30/02
Abstract:
The present invention provides techniques relating to rich media advertising. Techniques are provided in which an advertiser-provided image-based component of an advertisement creative is matched with an advertiser-provided audio component of the advertisement creative. A rich media advertisement may be served that includes the image-based component and a synchronously presented audio component. Presentation of the rich media advertisement on a user computer may not require downloading or utilization of a video player.
Public/Granted literature
- US20130024279A1 ADLITE RICH MEDIA SOLUTIONS WITHOUT PRESENTATION REQUIRING USE OF A VIDEO PLAYER Public/Granted day:2013-01-24
Information query
