Provided are a system and method for protecting data in an electronic communications environment. An interested entity establishes one or more controls for a received unit of data. At a source device in the electronic communications network, the unit of data is encapsulated with self-protection security data that includes the one or more controls. The encapsulated unit of data is delivered from the source device to a destination device in the electronic communications network. A data broker facilitates the delivery of the data to the destination device according to the controls. Facilitating the delivery of the data includes: identifying for the receiving device a collection of services corresponding to the controls independently of the network.