According to one embodiment, a sheet feeding device for image forming apparatus has a first storing unit configured to store sheets therein, a second storing unit configured to store sheets therein and disposed farther from an image forming section of the image forming apparatus than the first storing unit, a feeding unit configured to feed sheets from the first and second storing units to the image forming section, and a control unit configured to control the feeding unit to feed a first sheet from the first storing unit and then to start feeding a second sheet from the second storing unit while the first sheet is being conveyed from the first storing unit.