A fixing device includes a fixing rotator rotatable in a predetermined direction of rotation, a heater disposed opposite the fixing rotator to heat the fixing rotator, and an opposed rotator contacting an outer circumferential surface of the fixing rotator. A heat shield interposed between the heater and the fixing rotator shields the fixing rotator from the heater. A support supports the heat shield. The heat shield includes a first section supported by the support and having a decreased thermal conductivity and a second section abutting the first section in an axial direction of the heat shield and having an increased thermal conductivity greater than the decreased thermal conductivity of the first section.