Methods, program products, and systems of intelligent data delivery and storage based on data characteristics are disclosed. A database server can receive, from a user device, a request for data. The database server can determine a data size and a data type of the requested data. The database server can identify, based on the data size and data type, and from multiple candidate data delivery protocols for responding to the request, a data delivery protocol designated for delivering data having the data size and data type. The database server can deliver the data to the user device in response to the request using the identified data delivery protocol.