A user creates an event in a social networking system specifying a location, a time, and a guest list of other users invited to the event. The social networking system generates a page associated with the event that provides information about the event and identifies whether users have responded to invitations to the event. The content of the page may be customized for the user viewing the page to encourage the viewing user to attend the event. For example, the viewing user's relationship to and/or similar characteristics with other users on the guest list is determined and used by the social networking system to identify the users whose responses to invitations are shown to the viewing user via the page. Additionally, a notification method more prominently distributes acceptances of invitations to other users to encourage attendance.