Systems and methods for adding data to a printed publication are provided. One method includes receiving variable data and controlling an energy source to at least partially ablate the printed publication based on the variable data. The printed publication is printed on the substrate using the commercial printing press based on fixed data. Controlling the energy source to at least partially ablate the printed publication includes, after the printed publication has been printed on the substrate by the commercial printing press based on the fixed data, controlling the energy source to remove a portion of the printed publication based on the variable data.