The claimed subject matter relates to various architectures that can, inter alia, facilitate creation of a synch file as well as facilitate interpretation of the synch file. Both creation and interpretation can be accomplished in conjunction with an original media asset. The synch file can include transformation commands that can operate on a presentation of the asset rather than upon the asset itself. Accordingly, what is actually perceived by a content consumer during a presentation of the asset need not be exactly what the asset creator fixed in a tangible medium. Rather, the content consumer can observe a derivative media presentation based upon interpretation of the synch file.