A system and method for searching and matching products based on color using a universal color system comprises a plurality of processor based client devices, each client device uniquely associated with a user, a database engine comprising a plurality of products reverse mapped and organized in accordance with the hexadecimal color codes of the universal color system, and a processor based server. The server receives a color-based search query comprising user's color selection from a client device associated with a user over a communications network. The user's color selection comprises at least one hexadecimal color code of the universal color system. A color engine of the server searches the database engine for products having the hexadecimal color codes with a predetermined range of the hexadecimal color code of the user's color selection, and transmits the search result to the client device associated with the user over the communications network.