An apparatus for driving an electro-optical device is disclosed. The apparatus includes a plurality of scanning lines, a plurality of data lines that intersect the plurality of scanning lines, and are divided so that the neighboring data lines form another group of data lines, a plurality of pixels provided to correspond to the intersection of the plurality of scanning lines and the plurality of data lines, a data line driving circuit that supplies a correction voltage being simultaneously supplied to the group of data lines and having a fixed polarity with respect to a predetermined potential, and a driving voltage being time-serially supplied to the group of data lines in response to an image signal and having a polarity that is inverted for each frame with respect to the predetermined potential, and a scanning line driving circuit that supplies a scanning signal through the plurality of scanning lines.