The media sharing apparatus includes a terminal information management unit for, when a media playing terminal is connected thereto, requesting profile information from the connected media playing terminal and managing profile information received from the media playing terminal. A media information management unit determines based on the profile information whether to convert media data to be provided to the media playing terminal, and ascertains media conversion information suitable for a type of the media playing terminal. A media conversion unit converts the media data into data suitable for the type of the media playing terminal depending on a result of the determination. A data processing unit provides either media data suitable for the type of the media playing terminal among pieces of pre-stored media data, or media data converted by the media conversion unit, to the media playing terminal.