Invention Grant
US09049471B2 Personal video recorder for inserting a stored advertisement into a displayed broadcast stream
有权
用于将存储的广告插入到所显示的广播流中的个人录像机
- Patent Title: Personal video recorder for inserting a stored advertisement into a displayed broadcast stream
- Patent Title (中): 用于将存储的广告插入到所显示的广播流中的个人录像机
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Application No.: US13279196Application Date: 2011-10-21
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Publication No.: US09049471B2Publication Date: 2015-06-02
- Inventor: Russell M. Krapf , Timothy J. Elliott , L. Jeffrey Kapner, III
- Applicant: Russell M. Krapf , Timothy J. Elliott , L. Jeffrey Kapner, III
- Applicant Address: US CA Irvine
- Assignee: Keen Personal Media, Inc.
- Current Assignee: Keen Personal Media, Inc.
- Current Assignee Address: US CA Irvine
- Main IPC: H04N9/80
- IPC: H04N9/80 ; H04N21/4147 ; G06Q30/02 ; H04N5/76 ; H04N7/16 ; H04N21/433 ; H04N21/442 ; H04N21/45 ; H04N21/454 ; H04N21/458 ; H04N21/4722 ; H04N21/81 ; H04N21/478
Abstract:
A personal video recorder is provided for displaying a targeted advertisement on a display in conjunction with displaying of a broadcast stream on the display. A viewer profile of a viewer of the display is defined based on signals received by a controller indicating usage of a viewer control interface by the viewer, for example based on viewer reactions to a broadcast stream or to an advertisement. A targeted advertisement is selected from stored advertisements based on the viewer profile of the viewer of the display. The targeted advertisement is displayed on the display. The viewer profile is updated based on subsequent signals received by the controller indicating usage of the viewer control interface. The signals indicate viewer reactions, for example, a viewer reaction to a broadcast stream or a viewer reaction to an advertisement or a viewer purchase.
Public/Granted literature
- US20120281963A1 PERSONAL VIDEO RECORDER FOR INSERTING A STORED ADVERTISEMENT INTO A DISPLAYED BROADCAST STREAM Public/Granted day:2012-11-08
Information query
