Techniques for realizing interactive information through multimedia are described to solve the problem in the prior art that a server can-not be accessed directly through a multimedia advertisement in multimedia. One embodiment of the techniques includes: a user terminal configured to parse and play the multimedia file to obtain the interactive information in the multimedia file. The user terminal accesses the server upon the trigger of the interactive information by the user. The techniques can be used to access the server through the interactive information in multimedia, and enables the transaction with the server more convenient and quickly.