Methods, devices, and computer program products for transmitting and receiving discovery and paging messages in a wireless communication device are described herein. In one aspect, a wireless apparatus operable in a wireless communication system includes a discovery engine configured to communicate with a wireless network based on a profile, the profile having defined use parameters, the discovery engine being configured to receive an input from an application indicating a selection of a profile, the discovery engine further configured to receive one or more attributes from the application and configure the profile using the one or more attributes, the attributes containing information to configure the profile to perform certain functions as defined by the application.