A carry bag assembly having a primary bag structure. The interior is accessible through an open top. At least one flap is provided outside the primary bag structure. Each flap hangs freely next to the primary bag structure, therein defining a veiled area between the flap and the primary bag structure. A removable pouch is provided for each veiled area. A connector is disposed between each removable pouch and the primary bag structure for use in selectively connecting the removable pouch to the primary bag structure. Each removable pouch attaches to the primary bag structure within a veiled area behind a flap. In this manner, the removable pouches can be attached to the exterior of the primary bag structure without being viewed by an observer.